Gone are the days when a doctor would come into private practice and within no time would build a strong patient base. From the first batch of patients would come more patients through word of mouth publicity. Most of the specialist or superspecialist doctors in India are concentrated in small urban pockets and the competition amongst themselves is very high. High end superspecialty hospitals are situated in clusters and compete with other to get patients. More than 20,000 specialist and 4,000 superspecialist doctors are getting added to this pool every year. If the doctors are willing to provide their services to semi urban or rural areas then they would not require any marketing or branding. So while the entire north east of India does not have even 5 neurosurgeons as of 2020, a small city like Gurgaon has more than 20 and Chennai has more than 100 neurosurgeons. In such a scenario, retaining your old patients and getting new patients are both challenging fields. Last but not the least are the aggregators like Practo, Lybrate etc who are trying to poach on your field and take a pie of your service fee.
You know that you have really slogged for the first 25-30 years of your life in order to become a good doctor. You have made so many sacrifices in life to achieve this dream. Now when you sit in your OPD waiting for the patients, you must be wondering where did you make a mistake. Don't worry it is not your mistake but the challenge of the times where good quality marketing is required even for the best product. Doctors provide solutions for the problems faced by the patients. These solutions need to be giftwrapped and put on the shelf for the patients to pick up. The features of these boxes need to be clearly defined and advertised so as to attract the customers. Finally the pricing has to be done judiciously so that the customers can afford the services. The medical field is a very highly technical field but the patients are not tech savvy to understand the nuances of medical science. The intricacies of the disease and the treatments have to be told in the language and style which the patients can understand.
Our team at Indian Health Consultants has been in this field for more than 22 years. We have the experience of handling clients, ranging from small dental or physiotherapy clinics, nursing homes, specialist and superspecialist doctors right up to tertiary care hospitals. The vast repertoire of knowledge possessed by our consultants means that the client does not have to pull hair at the follies of the marketing arm. Our team has indepth knowledge of not only the healthcare industry but extensive knowledge about geo-political systems, global economy, rules, regulations, medical tourism, patient psychology, advertising, branding, pricing, insurance, operations, human resourses, taxation, information technology, artificial intelligence, service delivery, soft skills, NABH, JCI and everything that could potentially affect your profession. We distribute the cost over a large number of clients and therefore the cost paid by each client is quite affordable. We do not claim to be the cheapest but we definitely claim to be the best. The proof of the pudding lies in eating and the proof of our excellence could be judged by you in the first meeting itself.
The core team at Indian Health Consultants have more than 50 years of experience in Healthcare Consultancy and Hospital Marketing. We offer complete range of services for hospitals. We as a team start working with the hospital from the time of conceptualization and have competence to take it to break even. We work as the part of team while doing equipment planning, service planning and even negotiating the best deals with the medical equipment vendors like GE, Philips, Siemens etc.
Apart from the project and operations management for hospitals, our another core area of expertise includes branding, marketing communication and online marketing. This forms the part of complete hospital management from creating the brand, leveraging it, generating the revenue and managing the cost to make the venture profitable.
Indian Health Consultants
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