Planning is the first step when you are looking to start a hospital. Most of the hospital make the biggest mistake at the time of planning itself. If you plan the services wrongly then you will be struggling to make the hospital profitable or even break even. Even if you are taking a hospital on lease then if you get the terms and conditions for the lease deed wrong then you might end up leaking your working capital that was kept for the gestation period.
A hospital needs to breakeven within 2-3 years of start of full operations. This is the gestation period for a middle segment hospital. You need to have sufficient working capital to fund the deficit during this period. If you get the planning which is the first step in process.
Another important reason that hospitals struggle to make ends meet is wrong equipment planning. Honestly, it is not just the equipment planning but also the negotiations when buying the equipemnts could easily darin you of few crores. We need to understand that healthcare is a capiatal intensive business whether its a hospital or a diagnostic centre. Hence it is very important to plan the equipments strategically. More importantly whatever you are planning is coming at what price and conditions.
Poor Planning - Most of the hospital take the first step wrong which is location and feasibilty analysis to understand whether the hospital at that location is even feasible.
Lack of AOP - AOP should be the Bible for the hospital around which each and every expense and revenue should be monitored. AOP stands for Annual Operating Plan which gives you details about your revenue targets and expenses.
Lack of Marketing - Most of the hospitals still believe in traditional marketing methods and do not deploy modern marketing techniques. Hospitals need to understand that communication directly with the patients is as important as reaching out to doctors .
Spending too Much on Equipments - The working capital is very important for the hospitals to survive during the gestation period. Most of the hospital owners become too ambitious when it comes to installing the equipments at the start of the hospital which may lead to reduced working capital in hand.
Staff Training - Staff training is of utmost importance. Today everyone takes about patient centeric approach but anyone hardly works on that. One of the most important aspect of patient centeric approach is staff behaviour. Also training pays an important role in ensuring that the right information is imparted to the patient.
Indian Health Consultants have been in hospital and healthcare consultancy for more than 18 years now and have worked with hospitals of all stature and sizes. Indian Health Consultants bring in the intelligence. Our role starts from analyzingthe business data and understanding the problem. Once the problem is understood we offer a complete road mayp with targets which we strive to achieve to get the hospitals breakeven and subsequently get into profits. Every hospital can have different set of problems to deal with and hence the soultions can also vary depending upon the problem. There might not be a problem but the positioning of the hosppital may be worng so that may need a completely different set of solutions.
Creating an AOP
Re-alligning the Business Mix
Improving Marketing and Branding
Training of Staff
Adding New Revenue Sources
Bringing in New Consultants
Re-positioning or Re-launching the Hospital
....and more
The core team at Indian Health Consultants have more than 50 years of experience in Healthcare Consultancy and Hospital Marketing. We offer complete range of services for hospitals. We as a team start working with the hospital from the time of conceptualization and have competence to take it to break even. We work as the part of team while doing equipment planning, service planning and even negotiating the best deals with the medical equipment vendors like GE, Philips, Siemens etc.
Apart from the project and operations management for hospitals, our another core area of expertise includes branding, marketing communication and online marketing. This forms the part of complete hospital management from creating the brand, leveraging it, generating the revenue and managing the cost to make the venture profitable.
Indian Health Consultants
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Dr Subhi
Vandana
The work done by IHC for my hospital
in terms of branding, website designing
and digital marketing has been world class.
Their Team understands Healthcare like nobody else.
I have been taking the services of IHC since 2010 for my first hospital
in Gurgaon and now for my upcoming 250 bedded superspecialty hospital
With them you do not have spend your time
and energy as they know their work inside out.
I have known the team for many years
Finally I decided to take the services for marketing and branding
Results are already visible in few months.
I would highly recommend their services
for hospital or indiviadial doctors
My association with IHC goes long way back
They have vast knowledge and in depth understanding
of healthcare and hospitals, which
makes them so very competent as a team
Vardhman Hospital is one of the most advanced ortho-gynae hospital in North India built at a cost of approximately 100 Cr. The hospital houses cutting edge technology including Robot for knee replacement”.
India is one of the most sought after countries for international tourism. This video shows the high standard of international patient care services provided by our team and the feedbacks from the patient.
When you plan to make a hospital it is imperative to be very clear on the service and equipment profile. Not only this when it comes to construction optimium usage of funds is very important.
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