A decade ago, 65 percent of the advertising-based sales lift was due to the creative aspects of an ad. Media gave 15 percent to the advertising-based sales lift. Today, creative contributes 49 percent and media contributes 36 percent.
Understanding the timing of consumer purchase cycles, and when they see ads in that cycle, can increase your sales. The recency of ad exposure has an impact on whether an item is purchased. Indian Health Consultants has a team of strategical and experinced minds that identifies and design the advertisment for businesses like yours in India.
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